Charles Village Exchange is a professional co-working space in Baltimore, MD. Design work included logo development, design standards, interior environmental signage, promotion, and interior photography.
It Takes 2
'It Takes 2' is a spouses account of his wife's battle with breast cancer.
Scope of work included cover design, book layout, and promotional materials.
Kibart Consulting Engineers
Kibart Consulting Engineers needed an identity refresh. They had an outdated logo, and their marketing materials were produced in-house.
I strengthened their existing logo, color schemes, font choices, and tagline, making them more modern and approachable.
Design services included logo, tagline, design standards, printed collateral, folder system, event signage and environmental signage.
Brand development for a software development company.
Services included logo development, color scheme, and business cards.
Clark Nexsen Engineers
Clark Nexsen, a nationally renowned firm of Planners, Architects, Landscape Architects, and Engineers, was looking to broaden their clientèle within DC. They asked me to build a marketing campaign around their 90th anniversary, culminating in a party.
I wanted this to be an educational piece celebrating DC, which in turn would convey to future clients that CN was truly involved in the city. Using it’s rich history as my inspiration, I created a campaign which divided a hand drawn map of Washington, DC into nine quadrants, one for each decade Clark Nexsen has been in business. Each quadrant highlights an important DC institution within that quadrant of the map, and the decade that institution was built corresponds to one of the 9 decades which Clark Nexsen has been in business.
The map was printed 36”x36” and mailed out as a party invitation to 100 people. The back was used to detail the information about the event as well as a providing a key to the details about each institution highlighted on the map.
Each quadrant was turned into an email blast, with one sent out every week, 9 weeks before the party.
Scope of work included concept development, original illustration, email blast campaign, printed invitations, and event planning.
Brand development for a Baltimore-based interior design firm.
Services included logo creation, business cards, and promotional items. We chose an unconventional color scheme for JKDS, using 12 different colors for the brand depending on JKDS' clientelle.
Park Heights Renaissance
Park Heights Renaissance (PHR) needed to create an image for the community of 30,000 and build trust in their organization through community outreach in order to carry out the master plan developed by the city.
I built a visual identity which appeals to residents, developers, stakeholders, and government officials. The logo was also applied to the neighborhood by removing ‘renaissance’. I created the tagline, ‘Bold, New, Heights’ which was typeset and promoted throughout the neighborhood starting in June of 2010.
After Park Heights Renaissance was successfully branded, we focused entirely on community outreach and developed several initiatives surrounding the challenges and concerns of the neighborhood. The main initiatives were:
Park Heights Gateways: Park Heights has two large gateways which are relatively ignored. The gateway initiative is a fundraising endeavor to install fencing on the dangerous berm of Park Heights Avenue and line it with the tagline and student painted murals.
Seal Up Campaign: Many of the vacant homes in Park Heights have sat empty for decades. In conjunction with the mayors new Vacants to Values program, the goal was to bring hope to the neighborhood by spray painting the tagline on the boarded up windows and doors.
Library Lot:Park Heights is a neighborhood of 30,000 people with no library. We used a vacant lot to draw attention to the fact that land is being wasted and needs are going unmet. Just recently, a small library was built into one of the Elementary schools.
Desire Paths: Park Heights has an abundance of Desire Paths, trails created by foot traffic rather than planning, and are used every day by residents on foot. Turning them into trails and beautifying large expanses of vacant fields with outdoor seating, gardens, etc. will promoting a sense of community.
Summary of work for PHR: Comprehensive branding, collateral, stakeholders package, developers package, outreach materials for the community, interior and exterior environmental signage, organizing events, and launching the opening of an urban garden.
Kibart 25th Anniversary
Kibart needed a year-long 25th anniversary logo and marketing materials.
Design work included creating a 25th anniversary logo, signage and invitation design.
This letterpress holiday card doubled as a move announcement for a local PR and marketing firm.
Design services included concept development and DIY production of the cards.
Fireguard needed a logo refresh and materials to hand out to potential clients. After a logo redesign, color scheme and new tagline, I created a folder which doubled a booklet for their marketing needs.
Scope of work included logo redesign, tagline creation, color and font schemes, project photography, business cards and folder/booklet.