Thriving Opportunities for Returning Individuals (TORI)
Founded by T.D. Jakes 20 years ago, TORI helps justice-affected individuals who are returning home from incarceration to achieve stability and start over again.
TORI wants to expand their program nationwide, and in order to do that they needed to clearly define themselves and build a toolkit of their services, outreach materials, and assets for assisting clients using their six pillars and five strategic levers.
As the Creative Director, I lead the decision to refresh their logo and afterward I designed their marketing and outreach materials which would be used to grow partnerships with other anti-recidivism programs throughout the country in need of tools and support.
BRANDING & STRATEGY WORK
I knew we couldn’t move forward with the communications materials they needed without a rebrand. I took on rebranding them with a new logomark, color scheme, and typography.
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Refreshed logo incorporates a new color scheme, new logomark, new typeface for the full name, and removal of the dots between the TORI letters.
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New logo has a gender neutral, updated logomark with a new take on the colors.
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Updated colors consist of a more neutral and less institutional color scheme with an expanded palette for more versatility.
TORI MARKETING & OUTREACH MATERIALS
Once the rebranding was approved, I was tasked with visually representing “The TORI Way” through infographics, one-pagers and surveys, and carrying their new brand through the dozens of documents our team produced for their toolkit.
Marketing Materials: