Thriving Opportunities for Returning Individuals (TORI)

Founded by T.D. Jakes 20 years ago, TORI helps justice-affected individuals who are returning home from incarceration to achieve stability and start over again. TORI wanted to expand their program nationwide, and in order to do that they needed to clearly define themselves and build a toolkit of their services, outreach materials, and assets for assisting clients using their six pillars and five strategic levers. 

I was lead designer on the team to re-brand them and design their marketing and outreach materials which would be used to grow partnerships with other anti-recidivism programs throughout the country in need of tools and support. 

BRANDING & STRATEGY WORK

I knew we couldn’t move forward with the communications materials they needed without a rebrand. So I took on the responsibility of rebranding them with a new logomark, color scheme, and typography.

TORI Marketing & Outreach Materials

Once the rebranding was approved, I was tasked with visually representing “The TORI Way” through infographics, one-pagers, surveys, and carrying their new brand through the dozens of documents our team produced for their toolkit.